Changing direction, fixing what no longer works, or creating something entirely new — that’s what I do. My role is to understand what a business needs and orchestrate intelligent momentum toward sustainable growth.
I am Adi, and I believe in intelligent, intense work. As a business consultant with a rich marketing background, I approach every new business challenge with a combination of my gift and years of experience. I pinpoint a business’s root challenges, strengths, weaknesses, and areas of stagnation.
Then, I catalyze new movement, much like an orchestrator, balancing multiple layers of the business. For me, this movement is not only about the business itself. I love it when people are actually leading their professional lives and their work, instead of letting their work lead them or operating on autopilot. When they truly understand what they’re doing, they gain more freedom and make better decisions. Ultimately, a healthy, sustainable, and harmonious way of operating emerges, transforming stagnation into breakthrough.
Different needs call for different kinds of work. What stays constant is depth, precision, intelligent thinking, and a commitment to meaningful progress.
Strategic business consulting for companies, organizations, founders, executives, and leadership teams facing complexity,
growth, change, stagnation, or critical business decisions. Guided by my Business Recovery methodology.
Brand strategy, positioning, messaging, go-to-market, category creation, AI strategy, product marketing, customer experience, and growth — always connected to the broader business strategy.
Explore →Business coaching for founders, executives, professionals, and individuals navigating leadership and business challenges, career transitions, growth, or meaningful change.
Explore →Original and customizable courses, workshops, programs, and learning experiences designed to expand the way people think about business, marketing, leadership, and organizational development — and create lasting transformation through learning.
Explore →Keynotes, conferences, executive offsites, leadership events, company gatherings, panels, podcasts, and industry conversations that challenge conventional thinking and open new perspectives.
Explore →
As the first Israeli certified as a WHY Discovery Coach in Simon Sinek’s methodology, I work in Hebrew and English with individuals, founders, leaders, and teams seeking greater clarity around purpose and direction.
The process results in a clear WHY Statement and HOWs — a practical compass for more aligned decisions.
Business Recovery is not only for businesses in crisis. It is a methodology I developed for moments when a business feels stuck or needs to navigate growth, complexity, or meaningful change. It helps uncover what is really happening across the business, what is preventing progress, and what existing strengths and opportunities can be built on.
I love working with this methodology. Recovery means bringing vitality, momentum, and fun back into the business. Because recovery is a process of change, I believe a good consultant is also a coach — otherwise you're just handing clients instructions instead of leading and guiding them through the change. This is what allows the business to move forward intelligently again.
Precisely identifying the root problems, strengths, weaknesses, capabilities, resources, opportunities, and points of stagnation within the business — including what is visible and what is not.
Mastering the different parts of the business, understanding how they affect one another, and balancing the relevant layers to catalyze new movement.
Enabling a healthier, more sustainable, and harmonious way of operating to emerge — restoring momentum and transforming stagnation into breakthroughs.
My experience ranges from hands-on leadership roles to working alongside founders, executives, and teams across 50+ global companies of all sizes and at every stage.
Built teams from the ground up, launched companies and products into new markets, led go-to-market strategies, and stayed accountable for the commercial outcomes that followed.
I know what it takes to turn strategy into action and complexity into movement — because I've spent years inside businesses, building, leading, launching, and growing them.
Learning, to me, is not about adding more information. It is about changing the way we see, think, and act. These courses bring together business, marketing, leadership, and human development.
Learning to think like a marketer — before jumping into marketing execution.
Building the judgment, clarity, and inner backbone required to actually lead.
Understanding customers as people — and as the foundation of revenue, profitability, and growth.
Exploring what makes us create, initiate, and move before there is a roadmap.
Making strategy practical: purpose, direction, and the choices that keep a business aligned.
Bringing business, marketing, and leadership learning into organizations and academic environments.
Learning to think like a marketer — before jumping into marketing execution.
Building the judgment, clarity, and inner backbone required to actually lead.
Understanding customers as people — and as the foundation of revenue, profitability, and growth.
Exploring what makes us create, initiate, and move before there is a roadmap.
Making strategy practical: purpose, direction, and the choices that keep a business aligned.
Bringing business, marketing, and leadership learning into organizations and academic environments.
Learning to think like a marketer — before jumping into marketing execution.
Building the judgment, clarity, and inner backbone required to actually lead.
Understanding customers as people — and as the foundation of revenue, profitability, and growth.
Exploring what makes us create, initiate, and move before there is a roadmap.
Making strategy practical: purpose, direction, and the choices that keep a business aligned.
Bringing business, marketing, and leadership learning into organizations and academic environments.
Learning to think like a marketer — before jumping into marketing execution.
Building the judgment, clarity, and inner backbone required to actually lead.
Understanding customers as people — and as the foundation of revenue, profitability, and growth.
Exploring what makes us create, initiate, and move before there is a roadmap.
Making strategy practical: purpose, direction, and the choices that keep a business aligned.
Bringing business, marketing, and leadership learning into organizations and academic environments.
Learning to think like a marketer — before jumping into marketing execution.
Building the judgment, clarity, and inner backbone required to actually lead.
Understanding customers as people — and as the foundation of revenue, profitability, and growth.
Exploring what makes us create, initiate, and move before there is a roadmap.
Making strategy practical: purpose, direction, and the choices that keep a business aligned.
Bringing business, marketing, and leadership learning into organizations and academic environments.
To clarify — I love gluten! The podcast name came from somewhere else.
Marketing had become sticky — overloaded with buzzwords, polished theories, and unnecessary fluff. I created Gluten-Free Marketing as a space to strip all of that away and talk about marketing at its core: how it really works, what it creates, and what it looks like in real life. Practical, honest, alive, and fun — just as marketing should be.
Each episode explores a different side of marketing through real conversations with experienced marketers and brilliant people from across the business world. It is made for marketers, but not only — it is for anyone who wants to think more clearly about business, people, decisions, and the role marketing plays in moving all of it forward.
Behind every episode: research, preparation, and a lot of thoughtful work
A real discovery conversation about where you are, what is ready to change, and whether working together makes sense for both of us.